On September 30, OpenAI launched the second version of its 2024 AI video and audio generation tool. The updated version of Sora allows users to generate copyrighted content even when it is not explicitly stated in the prompt, raising significant concerns about the platform’s liability and responsibility for respecting the intellectual property and copyrights, including moral rights, of the original content creators
According to people familiar with Sora 2, OpenAI was alerting talent agencies and studios about Sora 2 and the opt-out mechanisms for over a week ahead of the launch, reveals a Wall Street Journal report. This opt-out process involves the explicit request from the original owners to exclude their work from the GenAI content that Sora will produce.
Sora is currently live in the US and Canada, and its feed uses recommendation algorithms that track ChatGPT histories – unless users disable them in Sora’s Data Control Settings – along with user activity such as posts, likes, comments, remixes, follows and location, as well as author and safety signals.
The AI company also says that the app was “explicitly designed to maximise creation, not consumption,” which is even more concerning, as the intention is to create more AI-made content, contributing to more AI-slop.
Why Sora’s Content is Problematic?
As mentioned above, OpenAI treats every information and content as copiable, unless the copyright owner opts out. Recently, the default opt-ins have become quite common, where, in an ideal situation, opt-out should have been ideal as the AI companies and original content makers try to make contracts or license their content to use in GenAI content generation.
Some of the copyrighted material created by Sora:
Additionally, OpenAI’s interpretation and understanding of copyright and likeness isn’t clear. Jason Kwon, Chief Strategy Officer of OpenAI, says that their approach “has been to treat likeness and copyright distinctly,” as quoted by the Wall Street Journal. So, the unresolved question is just how distinct that separation really is.
Additionally, the consent for the likeness of a person is obtained through the third-party application, Cameos, a platform that lets Sora’s users generate content using AI from the characters built by other users on…
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