OpenAI has acquired Roi, a personal finance app, marking another “acqui-hire” move by the company. The deal highlights OpenAI’s growing interest in personalised advice tools. “Roi, known for its expertise in personalised investment advice across stocks, crypto, DeFi, and NFTs, will shut down its consumer app by October 2025, as its team, including CEO Sujith Vishwajith, joins OpenAI”, said the press release from OpenAI. For the Indian context, the timing of this deal coincides with SEBI weighing in on the use of AI in the securities markets.
What is Roi?
Roi, a personal finance app that has been recently acquired by OpenAI, dubs itself as the “ultimate finance app”. 100,000+ investors use the app for tracking their net worth, to manage and track all investments and trades and to “copy the trades of famous investors”. Apart from these features, Roi boasts a recently launched AI financial companion feature that is “like ChatGPT” allowing for financial personalisation backed by real-time market data. The users can ask questions such as “Should I invest in Nvidia?” and obtain instant responses backed by real-time market data.
Recent “Acqui-hires” of OpenAI
The OpenAI-Roi deal follows a string of recent startup acqui-hires by OpenAI, such as the team behind Context.ai, which produced “client-ready decks, models, docs, and emails”; Crossing Minds, which studied the behaviour of customers on e-commerce sites to provide insights on shopping preferences; and Alex, which provided “AI-powered debugging for developers”. These acquisitions have been termed “acqui-hires” because members of the founding teams of such startups then join OpenAI, such as Roi’s co-founder, Sujith Vishwajith, joining OpenAI. All these four startups, including Roi, provide personalised solutions, which are of increasing importance for OpenAI in providing more context-specific and accurate solutions to its end users. The expertise of such startups as brought in by their members is likely to help in better product development at OpenAI, as evidenced by Scott-Green from Context AI joining as Product Manager at OpenAI.
Roi’s acquisition is of interest as it points to OpenAI’s interests in responding to finance-related questions posed by ChatGPT users. As of now, the response seems to be informative and slightly dated rather than informed by real-time data, which could be where Roi’s manner of responding to user queries proves to be useful.
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