There is something fundamentally undemocratic about the constant stream of new AI releases as the industry scrambles to prove its value in the face of a rapidly inflating market bubble.
Each shiny new toy emerges from the hype machine that casts progress as inevitable and resistance as futile as the industry builds moats around their advantage at the expense of everyday people.
In the past few weeks three new applications of AI have landed that could each have a profound impact on our shared reality: OpenAI’s new video platform, Sora; the scaling of a virtual companion called “Friend” and Meta’s push to import its advertising model into chatbots.
The launch of Sora to a select group of users was juiced by a deepfake of OpenAI CEO Sam Altman shoplifting, which is totally on brand given how he has trained his model on the stolen property of creators. From porn to politics to performers’ IP, Sora comes with no discernible positive use case. It will simply flood the public square with slop, undermining any pretence of shared reality in pursuit of dopamine-charged clicks.
“Friend” is a wearable pendant that collects a user’s conversations and spatial movements to inform a sycophantic buddy whose job is to send supportive text messages. Another companion startup, “Replika”, embeds this connection with voice and a happy ending. What these tools will do to human connection, especially among young people navigating intimate personal relationships for the first time, appears to have been given very little thought.
Meanwhile, Meta has begun using chatbot interactions to target ads, evidence that the surveillance capital model that has so “enshitified” social media is about to cross the AI frontier. The customer becomes the product, their prompts shaping their user profiles which in turn shape their behaviour to keep them producing more data to repurpose and exploit.
Thinking through the impact of each of these individual products is only a small part of the scrutiny they demand; it’s when we look at the intersections that come with rapid diffusion that we should get really alarmed.
Consider, for example, how these three products might connect with each other in the context of an election campaign: a political actor purchases advertising within a chatbot to lead users to its version of the truth, packaging targeted fake videos all reinforced by their little AI friend.
This is not science fiction; this is just the next step in the atomisation of our civic selves, a “politics of me” powered by misinformation and automated self-reinforcement that will further erode our capacity for coordinated collective action.
Big Tech deploys Orwellian doublespeak to mask its democratic corrosion; blandishments of “freedom” override accountability and regulation is decried as “state control” rather than the expression of our collective will.
“Techno-fascism” was a term framed more than a decade ago by historian Janis Mimura to describe the…
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