Do you need an assistant for your online activities?
Multiple major players in artificial intelligence are moving on from chatbots like ChatGPT and are now focusing their efforts on new browsers with deep AI integrations. Those could take the form of an agent that shops for you or an omnipresent chatbot that follows you around and summarizes what you’re seeing, looks up related stuff, or answers related questions.
Last week alone, OpenAI released the ChatGPT Atlas browser, and Microsoft showed off Edge’s new Copilot Mode, both of which heavily feature chatbots. At the start of October, Perplexity made its Comet browser free. In mid-September, Google rolled out Chrome With Gemini, integrating its AI assistant with the most popular browser in the world.
In the wake of these releases, I phoned the general manager of Firefox, Anthony Enzor-DeMeo, for his thoughts on whether AI-first browsers will catch on, if his own browser will go full AI, and whether users maintain any expectation of privacy in this new era of personalized, agentic browsing.
Guardian: Have you tried ChatGPT Atlas or other AI browsers? I’m curious what you think of them.
Anthony Enzor-DeMeo: Yep, I’ve tried Atlas, Comet, etc. I’ve tried out the competition. What do I think of them?
There’s this interesting question around: what does a user want to see? Today, you’re used to going to Google, doing a search, and seeing all the results. But I think what Atlas is starting to do is give you the answer.
There’s this paradigm shift between an agent giving you an answer versus a user being able to sort through the content they want to see. And so I think it remains to be seen if that is a shift that all users want.
Guardian: Do you want it as a user?
Enzor-DeMeo: I want to know where AI gets its answers from. I like when AI gives references. Perplexity’s Comet does that. I think that’s just good for the internet, frankly.
Guardian: How do you envision the web changing as search is shifting towards chat interfaces and summaries instead of links?
The thing I worry a lot about is: the web is getting expensive. The web is free, right? And it’s largely free today because of ads. And sure, some new sites have subscriptions.
But what happens when content and access to the web starts getting behind subscriptions is something I’m watching very closely. We want a free, open internet. I understand subscriptions are inevitable for AI because it’s largely not profitable today. But I think one of the paradigm shifts that I’m hopeful does not happen is that the internet gets more closed off.
Guardian: Do you foresee Firefox releasing an agentic or AI integrated browser-like Perplexity Comet or Atlas?
Enzor-DeMeo: In terms of Firefox’s strategy, at its core, we’re still focused on being the best browser. And so 200 million people have to choose us. They have to turn away from the default to choose us. And so we’re paying very close attention to what our users want to see.
We are…
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