MediaNama invites you to attend a discussion on the draft amendment to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, on November 5. This draft amendment introduces a new legal framework for synthetically generated information, commonly referred to as “deepfakes.” The amendment aims to legally define synthetically generated information; mandate labelling, watermarking, and metadata embedding for such content; require user declarations and automated verification by Significant Social Media Intermediaries (SSMIs); and extend due diligence obligations for intermediaries that facilitate or host synthetic content.
While the intent is to strengthen accountability and protect citizens from harm, these changes carry complex implications for creators, platforms, and AI developers, particularly in the areas of safe harbor, privacy, and freedom of expression. MediaNama proposes to discuss these implications under Chatham House Rules, allowing participants to share their concerns freely while remaining anonymous.
Register here
OBJECTIVES
- Unpack the legal and technical contours of the proposed deepfake regulation amendments.
- Facilitate multi-stakeholder dialogue between platforms, AI developers, and the media.
- Surface operational and ethical tensions in implementing labelling, metadata, and verification requirements.
- Discuss the practicality of auditing and compliance frameworks for SSMIs, including verification systems, technical accountability, and implications for safe harbor.
- Identify potential implementation challenges for smaller platforms and AI startups.
- Identify pathways for responsible innovation that balance privacy, expression, and accountability.
- Document policy recommendations for submission to MEITY’s consultation process.
- Encourage participation in MEITY’s consultation process.
Event Details
- Date: November 5, 2025 (Wednesday)
- Time: 12:30 PM – 5:15 PM
- Venue: To Be Announced (Delhi)
Please register to participate in the event by filling out the form here.
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Here are 5 reasons why, if you’re in technology/policy, you must consider attending MediaNama discussions:
- Share your point of view and get instant feedback: At MediaNama discussions, you get to share your perspective instead of merely listening to a panel. Over 60% of a MediaNama discussion is interactive and focused on debating issues with a carefully curated audience.
- Meet others working on the same subject: We provide dedicated networking time, allowing you to meet and engage with others working on similar issues and gain insight into what’s happening behind the scenes.
- Hear a point you hadn’t considered: We curate our participants for a diversity of perspectives, with people working on the same issue, but coming from a different background: hear not just from policy wonks, but also technologists, founders, people working with lawmakers,…
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