MediaNama is gearing up for a discussion on the draft Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2023. The amendment seeks to legally define synthetically generated information, commonly known as “deepfakes” and mandates labelling, watermarking, and metadata embedding for such content.
It requires user declarations and automated verification by Significant Social Media Intermediaries (SSMIs), while extending due diligence obligations for intermediaries that facilitate or host synthetic content.
While the intent is to strengthen accountability and protect citizens from harm, these changes have complex implications for creators, platforms, and AI developers, particularly in the areas of safe harbor, privacy, and freedom of expression.
This discussion will be held under Chatham House Rules, allowing participants to share their concerns freely and anonymously.
Register here
Event Details:
- 12:30 PM – 1:30 PM | Lunch and Networking
- 01:30 PM – 3:00 PM | Impact of the Regulation on Businesses and Technical Challenges for Implementation
- 03:15 PM – 04:30 PM | Legal Validity of the Amendment and its Impact on Social Media
- 04:30 PM – 05:15 PM | Feasibility of Deepfake Detection: Is Metadata Enough?
- Venue: Gulmohar Hall, India Habitat Centre, Delhi
Please register to participate in the event by filling out the form here.
Reading List:
We have prepared a reading list to help you familiarise yourself with the key topics for discussion.
Deepfake/Synthetic Media Regulation Efforts:
- Summary of the draft amendment [Read]
- IT Ministry’s first AI advisory, November 2023, demanding deepfake takedown from social media within 24 hours [Read]
- December 2023 reminder to intermediaries to comply with IT Rules 2021 when tackling deepfakes [Read]
- AI advisory demanding deepfake labelling/permanent unique identifiers, March 4, 2024 [Read]
- Updated March 2024 advisory backtracking on AI model approval requirements, with continued labeling requirements [Read]
- MeitY’s Deepfake Panel Hears From Google, Meta, X and Civil Society Amid Rising Misuse Concerns [Read]
- Election Commission of India Warns Political Parties Against AI Deepfakes Ahead of Bihar Assembly Elections [Read]
Few Concerns and Demands:
- Top Five Concerns with MeitY’s Draft Synthetic Information Rules [Read]
- Will India’s Proposed Synthetic Information Rules Require Watermarks on VR Experiences? [Read]
- Regulations for deepfakes must not threaten fundamental rights, public consultation required: Internet Freedom Foundation [Read]
- Intermediaries have varying functions, ‘one-size-fits-all’ approach not suitable for deepfake regulation: The Software Alliance to MeitY [Read]
- The gaps in YouTube’s likeness detection: Nikhil Pahwa [Read]
- Are all fake news videos AI-generated? Here’s what you must know about edited content and deepfakes [Watch]
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