Urban Company Records Rs 59 Crore Loss In Q2FY26

Urban Company incurred a loss of Rs. 59.3 crore in Q2FY26, driven primarily by lack of profitability in its new segments Insta Help and Native, as per its Q2FY26 shareholders’ letter.

For context, Insta Help is a quick-commerce take on India’s informal domestic help market. Launched in March this year, it promises house helps and domestic workers within 15 minutes. Meanwhile, Native is Urban Company’s take on branded consumer products, like water purifiers and door locks, which was launched in 2023.

Insta Help had a Net Transaction Value (NTV) of Rs. 10 crore, but earned only Rs. 1.4 crore in revenue. Notably, it incurred an adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortisation) loss of Rs. 44 crore. Meanwhile, Native had a EBITDA loss of Rs. 9 crore, as compared to a revenue figure of Rs. 75 crore.

However, both businesses are scaling rapidly. In the previous quarter, Insta Help’s revenue was only Rs 20 lakh, which means that it grew by around 600% in Q2FY26. Furthermore, revenue for Native also increased by 179% year-on-year (YoY).

InstaHelp’s Performance:

Urban Company stated that Insta Help’s losses reflected “early-phase investments in supply onboarding, training, and network densification”, with expectations of continued negative returns in future quarters.

The segment recorded over 468,000 orders in October 2025 itself, 68.2% up from the previous month’s figure of 278,200 orders. Urban Company is also offering steep discounts to entice customers to try out this segment. As compared to the Rs. 17 crore gross transaction value (GTV) figure in October 2025, the firm gave out Rs. 8.3 crore in total discounts. On a per order basis, this is approximately a 50% discount.

The company stated that it is in the early phase of scaling Insta Help, focusing on investing in service professional onboarding and training, early earnings support for professionals, and selective discounting to incentivise trials, etc. The online marketplace for home services acknowledged the impact that this had on profitability, but justified it as being necessary for long-term growth.

Native’s Performance:

NTV for this segment surged by 164% YoY to Rs. 97 crore, meanwhile revenue from operations increased 179% YoY to Rs. 75 crore. Adjusted EBITDA recorded a loss of Rs. 9 crore, representing -9% of the NTV: which is an improvement from -30.1% of the NTV recorded in the same period last year.

The company attributed the increase in revenue to technologically superior products. However, it did not provide any guidance on when it will achieve breakeven in terms of EBITDA numbers.

“At this stage, it is premature to specify a breakeven timeline. Our focus remains on scaling the business sustainably while continuing to improve operating efficiency and margins. We will share clearer guidance on Native’s Adjusted EBITDA breakeven once we have better visibility,” the company remarked.

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