Spotify is making it easier to switch from its rivals without leaving the app, thanks to a new “Import your music” option rolling out to mobile users in the coming days.
The company announced built-in integration with TuneMyMusic, an external service that makes it easier for listeners to move playlists and other aspects of your music library between most major (and some not-so-major) platforms. Rather than requiring users access an external application, however, Spotify is hoping this change — which builds a playlist transfer link directly into the “Your Library” tab — will push fans to make the swap away from rivals like YouTube Music.
It’s a change that arrives as Spotify has faced both a boycott and an exodus from listeners and bands alike, thanks to founder Daniel Ek’s controversial role as chairman of German defense company Helsing. Presumably, Spotify sees this as a way to bring in a fresh group of fans who might be dissatisfied with their experiences on other applications, lowering the barrier of entry if you’ve spent the better part of a decade building up an extensive playlist catalog on Tidal.
If you’re one of those frustrated music fans looking to make the jump to Spotify, you’ll find the “Import your music” option towards the bottom of the “Your Library” tab. Selecting this option directly opens a native TuneMyMusic experience within an in-app browser, allowing you to link multiple accounts to exchange playlists between services. This doesn’t give you an explicit option to leave Spotify, obviously, though it could be an introduction to apps like TuneMyMusic for those previously unfamiliar. It also allows users to circumvent the typical track limit used by these third-party tools, though, again, only if you’re headed into Spotify.
All said, this isn’t quite as native as something like YouTube Music’s exporting tool, which allows YouTube Music and Apple Music users to move playlists back and forth between these apps via Takeout and a similar native Apple support tool.
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