Between the slash-and-burn US government reboot led by a dank meme fan and the relentless pushing of AI by venture capital-backed blowhards, 2025 has felt like peak obnoxious tech bro. Fittingly, jargon-spouting, self-regarding digital visionaries also became Hollywood’s go-to baddies this year in everything from blockbusters to slapstick spoofs. Spare a thought for the overworked props departments tasked with mocking up fake Forbes magazine covers heralding yet another smirking white guy as “Master of the Metaverse” or whatever.
With such market saturation, the risk is that all these delusional dudes blend into one smarmy morass. It felt reasonable to expect that Stanley Tucci might sprinkle a little prosciutto on The Electric State, Netflix’s no-expense-spared alt-history robot fantasia. As Ethan Skate – creator of the “neurocaster” technology that quashed an AI uprising then turned the general populace into listless virtual-reality addicts – Tucci certainly looked the part: bald and imperious in retro Bond villain wardrobe. But even the great cocktail-maker couldn’t squeeze much out of sour existential proclamations such as: “Our world is a tyre fire floating on an ocean of piss.”
There was more baldness in Superman, where Nicholas Hoult’s Lex Luthor embodied the worst kind of wannabe paradigm-changer: one desperate to appear on talkshows. Incensed that the world seemed to be ignoring his genius in favour of a flying alien do-gooder, the LuthorCorp founder spent a fortune to rig social media, deploying an army of vivisected monkey cyborgs to swamp platforms with anti-Superman hashtags and memes. That the film itself was met with farmed outrage about perceived wokeness added a disconcerting hall-of-mirrors feel to what was essentially an overstuffed crowdpleaser. Hoult’s Lex was also a distractingly hot tech CEO, which pushed the film further into the realm of fantasy.
Is it more appealing when these self-regarding douchebags are funny? In the heightened world of killer doll action thriller M3gan 2.0, Jemaine Clement was sleazily overconfident as Alton Appleton, a high-functioning billionaire whose latest wheeze was pushing an unwanted neural implant on the masses. Seduced by an impassive fembot assassin, Alton was humiliated in his final moments, his signature Altwave tech effortlessly hacked, his weird prosthetic six-pack coming unstuck. It was pathetic but humanising. As the movie trundled on, you actually began to miss him.
If Clement nailed tech bro obliviousness, Danny Huston had to remain deadpan opposite Liam Neeson’s blathering Frank Drebin Jr in The Naked Gun reboot. Huston’s Richard Cane was a hybrid Jeff Bezos/Elon Musk-esque blowhard who used the galactic profits from his online retail and electric car empires to make a Primordial Law of Toughness…
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