The Ministry of Electronics and Information Technology (MeitY), in a letter dated January 2, 2026, directed X (formerly Twitter) to take urgent action against the proliferation of obscene, nude, indecent, and sexually explicit content, particularly content generated or circulated through the misuse of its AI services such as Grok and other xAI tools. In short, the ministry has ordered X to promptly remove such material, strengthen its content moderation and AI safeguards, and demonstrate compliance with India’s due diligence requirements for intermediaries.
This move follows a wave of activity on X over the past few days, during which users repeatedly prompted the platform’s AI chatbot, Grok, to generate graphic sexual content using photos of real women in replies or posts. These outputs were generated directly in replies and often remained visible for extended periods. As a result, the content gained traction through engagement loops, with multiple users amplifying or iterating on the same prompts, raising fresh concerns about the platform’s controls over AI-assisted content creation and distribution.
Meanwhile, MeitY’s intervention builds on its earlier advisory on obscene and sexually explicit content, which reminded intermediaries of their obligations under the Information Technology Act and the IT Rules, 2021. The advisory stressed that platforms must prevent the hosting and dissemination of prohibited content, act swiftly upon gaining actual knowledge, and deploy adequate technological measures to curb the spread of unlawful material, particularly content that harms the dignity and privacy of women.
Further, MeitY Secretary S. Krishnan said that “they cannot escape their duty or responsibility simply by pleading safe harbour”, and that “social media entities have to show responsibility”, when asked about the Grok incident during an interview with CNBC-TV18.
What did the notice say?
The notice directs X to take immediate and concrete steps to prevent the hosting, generation, publication, transmission, storage, or sharing of obscene, nude, indecent, sexually explicit, vulgar, paedophilic, or otherwise unlawful content, including content created or amplified through AI-enabled services such as Grok. It instructs the platform to desist from allowing such material in any form and to act strictly in line with statutory due diligence obligations under the IT Act and the IT Rules, 2021.
The notice further requires the platform to carry out a comprehensive technical, procedural, and governance-level review of the Grok application. This review must cover prompt processing, large language model–based output generation, image handling, and safety guardrails, and must ensure that the application does not generate, promote, or facilitate nudity, sexualisation, sexually explicit material, or any other unlawful content in any form.
In parallel, the platform must enforce its user terms of service, acceptable…
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