Amid the ongoing debate surrounding the future of classifieds platforms in the AI Search era, CarTrade founder Vinay Sanghi has said that the company’s vast database spanning consumers, products, and prices gives it a distinct advantage over AI platforms or other horizontal players in the auto classifieds space.
The CarTrade CEO further stated that large language models (LLMs) cannot “duplicate” the car-buying journey it offers consumers, from selling a vehicle to securing a loan to purchasing a car and other value-added products. Citing the example of CarWale, he said a user can get a car loan approved on the platform within a second, something an LLM cannot replicate.
According to Sanghi, the different types of data the auto marketplace collects across its CarWale, BikeWale, and OLX platforms is also a major differentiator compared with LLMs, which he claimed can access only public data.
“… The strength we’ve got is when we look at AI products within our experience for users, we obviously have public data. We obviously have our own public data. We have our own private data, and we have our own private consumer or customer data. All of that is being used to give a better response to the user. LLMs have only public data. They don’t get to see all the other three levels of data. As much as they’re a technology company, they’re a data warehouse for the automotive industry,” Sanghi said during the Q3 FY26 post-earnings call.
Does CarTrade Allow AI Bots To Scrape Data?
During the Q3 FY26 earnings conference call, an analyst pointed out that some content owners and websites have entered licensing agreements with AI companies that allow those companies to scrape data for a fee. When asked if CarTrade is sharing content with AI bots, Sanghi said the company does not share proprietary content with any LLM developers.
“… No, we don’t share proprietary content or our own data with LLMs at all. In any licensing arrangement, we think the data we’ve got, the brand we have, and the platform we have is a differentiator or is differentiated, and we would not want to be licensing or sharing it with anybody else,” the CarTrade founder said.
However, he said the company has started leveraging AI to enhance user experience across its CarWale and OLX platforms. For instance, if a user lists a product on OLX and uploads a photograph of something else, AI will flag that it is the wrong product.
“There’s a lot of pricing information. So if you go to CarWale today and you’re buying a used car, it will immediately guide you and tell you what price you should pay, which is all done intelligently. As you know, used-car pricing is an extremely complicated exercise, and this is all done through AI. So there are multiple interventions, but it’s a long, long way to go. It’s just the beginning of AI interventions in the business,” he said.
How the Broader Classifieds Industry Sees AI Search
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