Google has begun rolling out Auto Browse, an artificial intelligence (AI)-powered browsing agent inside Chrome that can navigate websites and assist users with multi-step tasks. The feature is currently available in preview to Google AI Pro and Google AI Ultra subscribers in the United States. While access remains limited, Auto Browse marks Google’s clearest move yet to push Chrome beyond information display and towards task execution on the web.
For context, the rollout comes amid growing competition among AI companies to control how users interact with the web. While OpenAI and Perplexity have launched AI-native browsers, Google has chosen a different path.
Because it already controls Chrome, Google does not need to launch a separate AI browser. Instead, it is embedding agentic AI capabilities directly into its existing product, allowing it to scale AI-driven workflows without fragmenting users or forcing a switch. Notably, this keeps Chrome central to how people search, browse, and behave online.
What is Auto Browse?
Auto Browse allows users to offload complex browsing workflows to Google’s Gemini AI assistant. Users can ask Chrome to assist with tasks such as researching travel options across multiple dates, filling out long online forms, collecting documents, managing subscriptions, shortlisting apartments or services, and comparing products across websites.
The Auto Browse AI agent operates within Chrome’s browsing environment, opening and navigating tabs as needed and running in the background while users continue with other tasks. Importantly, Auto Browse pauses for user confirmation before sensitive actions such as making purchases or posting social media content. With permission, it can also use Google Password Manager to handle tasks requiring sign-ins.
This marks a shift from earlier Gemini features in Chrome, which focused primarily on summaries and contextual assistance. With Auto Browse, Chrome begins to help prepare and carry out tasks inside the browser, while keeping users involved in final decisions.
How does Auto Browse work inside Chrome?
Technically speaking, Google has built Auto Browse on Gemini 3, its latest AI model, incorporating research from Project Mariner: the company’s experimental initiative focused on autonomous AI agents.
Rather than relying on Application Programming Interfaces (APIs) or specialised integrations, Auto Browse simulates keyboard-and-mouse interactions within Chrome. In practice, this means scrolling pages, clicking links, opening tabs, and inputting information in a way that mirrors human browsing behaviour.
Chrome visually marks AI-controlled tabs so users can see where the agent is active. Users can also run multiple Auto Browse tasks simultaneously while continuing to browse in other tabs.
However, Auto Browse does not run locally on a user’s device. Google processes content from AI-operated tabs in the cloud, where Gemini performs the…
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