MediaNama’s take: Meta’s removal of 600,000 accounts linked to predatory behavior earlier this year signals progress, but also exposes the scale of a problem platforms helped create. For years, companies treated child safety as a content moderation afterthought. Now, under pressure from legislation like the EU’s Digital Safety Act (DSA) and India’s upcoming Digital Personal Data Protection (DPDP) Act, safety-by-design is finally becoming standard, not optional.
But age gates and nudity filters aren’t enough. The real challenge lies in accountability. While Meta shares usage data of its safety tools, it omits critical metrics: How many real-world harms were prevented? Did victims receive timely help? What long-term impact did these tools have on user behavior? Without independent audits or regulatory disclosures, these efforts remain self-scored.
Child safety online demands more than PR-friendly numbers. Platforms must build in measurable, enforceable obligations, not just for detection, but for intervention and redress. Anything less is just digital hygiene theater in the face of industrial-scale harm.
What’s the news?
Meta announced an update on July 23, 2025, introducing new child safety features and expanding protections for teen accounts. These include new safety features on Direct Messages (DMs), where teens will get more information on who they are chatting with. The company also expanded teen account protections to adult-managed accounts of children under 13.
The Meta release also shared data from the month of June on the use of several features introduced for teen account protections, such as location notice, nudity protection, and reporting.
Meta’s Policy Changes for Teen Accounts
The company announced new safety features on DMs, providing teen accounts with more context on who they are engaging with. This includes new safety tips to block an account, as well as the month and year the account joined the platform. These are displayed at the top of new chats. They also announced a new mechanism allowing users to block and report accounts through a single button, where both had to be done separately earlier.
“In June alone, they blocked accounts 1 million times and reported another 1 million after seeing a Safety Notice,” the report reads. It further highlighted Meta’s Location Notice, which allows people to see the location of those they are chatting with to avoid sextortion and scams.
The update also mentioned the usage of its nudity protection feature, which was rolled out globally. “99% of people—including teens—have kept it turned on, and in June, over 40% of blurred images received in DMs stayed blurred, significantly reducing exposure to unwanted nudity,” it read.
Teen Account Protections Extended To Adult-Run Accounts Primarily Featuring Children
Meta is strengthening its protections for Instagram accounts managed by adults that primarily feature children,…
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