Justice Tushar Rao Gedela of the Delhi High Court passed the interim order after entrepreneur and Shark Tank India judge Aman Gupta filed a suit alleging widespread unauthorised commercial use of his personality attributes across online platforms. Gupta is the co-founder of consumer electronics brand boAt.
The suit named several defendants, including unknown persons, online intermediaries, and websites allegedly using his name, image, voice, likeness, slogans, and trademarks without authorisation. The alleged infringements included AI-generated chatbots impersonating Gupta, fake event booking listings, the sale of merchandise bearing his catchphrases, fake Instagram profiles, the publication of purported contact details, and the circulation of pornographic and deepfake content.
What the court said: The Court held that Gupta had established sufficient goodwill and public recognition to seek protection of his personality and trademark rights. The order stated: “The manner in which the defendants are exploiting his name, voice, persona, slogans, registered trade marks of the plaintiff positively assert the underlying fact of plaintiffs’ personality which are exclusive to him and none else.”
On the alleged deepfake and obscene content, the Court said: “It goes without saying that the sexually explicit material/videos created by the defendants using the personality traits and attributes of the plaintiff, surely is an aspect which needs immediate and urgent consideration by the Court.”
Accordingly, the Court restrained the defendants from “misusing or exploiting the plaintiff’s name, likeness, image, voice, photos, videos, GIFs, contact details, or any aspect of the plaintiff’s persona” without written authorisation, including through “AI, deepfake technology, or any medium”. The case will now be heard on October 1, 2026.
Right to flag new URLs: The Court also allowed Gupta to flag newly discovered infringing websites during the pendency of the suit. It directed the defendants, Meta, Google, and GoDaddy, to “forthwith lock or suspend the domain name registrations” of such websites after receiving supporting evidence from the plaintiff. The order also directed the platforms to remove identified infringing material and disclose user details linked to certain allegedly fake profiles and accounts.
RocketReach and GIFs among infringing material: The order includes several seemingly routine internet services among the allegedly infringing material. These include RocketReach, ContactOut, EasyLeadz, and RapidKings, platforms that publish or aggregate professional contact details and email information. It also lists multiple Tenor and Giphy URLs containing GIFs featuring Gupta.
Why this matters: This order is the latest in a rapidly growing body of personality rights litigation from Sadhguru’s dynamic+ injunction against deepfake scam sites to Shilpa Shetty’s deepfake case against…
Source link
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We blogs.grocliq.com want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
Website Upgradation is going on for any glitch kindly connect at [email protected]
