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Eyewear retailer Lenskart has begun rolling out its smart glasses brand ‘B by Lenskart’. Its co-founder and chief executive officer (CEO), Peyush Bansal, said during the Q4 FY26 earnings call. The timing of the announcement is particularly noteworthy because Google has said it is also re-entering the AI eyewear race.
Both B by Lenskart and Google’s forthcoming audio-only glasses will have a camera and speakers for audio and verbal communication with Gemini AI.
They will compete with Meta’s AI glasses, which have raised privacy concerns because people have reportedly been filmed in public and private settings without consent, often discovering it only after videos surface online.
In its shareholder letter, Lenskart said at least 30k customers have pre-ordered its AI glasses. However, it did not mention how it plans to address privacy concerns, if at all.
“What makes glasses different from phones is that the recording being on is hard to see, and the person being recorded may only find out after the upload, or not at all. Add nudify apps to the mix and there’s a disaster around every corner,” Nikhil Pahwa, founder and editor of MediaNama, wrote in his Reasoned newsletter earlier this year.
It is important to note that India’s Digital Personal Data Protection Law does not apply to publicly available personal data.
Lenskart’s footing in the smart glasses market: When asked how Lenskart aims to position itself in the AI eyewear space, Bansal said the company will play a major role in distributing smart glasses because, eventually, all smart glasses will require prescriptions and be sold through an optical network.
“We want to ensure whatever product we’re launching, we are getting input from that rather than just focusing on sales. We want to understand the conversational styles. The use cases of smart glasses. That will give us leverage in opening up the market. Then the price points at which people will be comfortable, that is also a learning for us,” Bansal told analysts during a post-earnings call.
Responding to an analyst’s question about heightened competitive intensity in the smart glasses space, especially since Google announced its re-entry, the Lenskart co-founder said:
“Google launching a smart glass is like an Android Pixel in some sense because I think they also want to experiment with the schematics and see what they can build in Android XR. Nobody has a clear form factor. It is going to take a lot of learning.”
According to Lenskart, it has a structural advantage over legacy tech companies in the smart glasses space. Currently, the eyewear retailer operates a network of over 3,300 stores across Tier I and Tier II cities and beyond in India, where customers can try products before purchase and receive after-sales service….
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