Meta executives claimed that a controversial facial recognition feature didn’t “exist.” Fast forward a few weeks later, and they’re describing the feature in public — and in detail.
In June, a Wired investigation revealed that Meta had quietly infused unreleased facial recognition tech into its “AI Glasses,” the tech giant’s chatbot and camera-equipped smart glasses. While the feature, dubbed NameTag, was inaccessible to consumers, it was designed to register faces encountered by Meta glasses wearers “into unique biometric signatures, commonly known as faceprints, and check each one against faceprints stored on the user’s phone,” according to the magazine.
It’s safe to say that Meta executives were furious after Wired published its investigation. After all, the company has a long track record of data privacy violations. The revelation that its “pervert glasses,” as some have taken to calling Meta’s controversial smart glasses, could soon be using facial recognition tech — not unlike the eyewear being used by Immigration and Customs Enforcement (ICE) agents — fueled an existing PR disaster.
Andy Stone, the tech giant’s spokesperson and VP of communications, declared on X that Wired’s reporting was “intellectually dishonest” and “advocacy-driven click bait.” What’s more, according to Stone, NameTag was fully nonexistent.
“Here’s a thing: Wired reports Meta didn’t answer several questions about how this will work,” Stone added in a follow-up post. “How could we? The feature doesn’t exist!”
In response to Stone, another Meta executive, chief technology officer Andrew “Boz” Bosworth, jumped in.
“Incredibly misleading from Wired,” he wrote. “Absolutely dishonest.”
Yet despite company leaders reassuring us that the feature doesn’t exist, Bosworth discussed it in detail during an interview with The Atlantic CEO and podcaster Nick Thompson. Bosworth’s comments in the interview, which was published last week, seemingly contradicted his fellow executives, revealing that the feature did, indeed exist.
NameTag, Bosworth told Thompson, would be “encrypted locally to your device,” and would catalog people who smart glasses wearers “met in person, with your glasses on, who introduced themselves, or you said, ‘okay, this is David, remember this person.’”
This information is “only available to you, when you are wearing your glasses,” Bosworth added. He emphasized that the data captured by NameTag wouldn’t be stored in a centralized database.
“This is a person you’ve met before. Here’s their name. They’re right in front of you. That’s… what we call a NameTags feature,” said Bosworth. “I think people get confused because they hear face recognition and they think,…
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