Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3).
The “Quick Getaway” depicted here is a play on both escaping the scene (specifically, flying the coop) and taking a last-minute trip. The main character is a turkey named Tom that’s clearly a stuffed animal, with Veo 3 accurately capturing the fibers.
We see a generic Android phone and the Google app used to launch AI Mode. The prompt is: “I need to go somewhere with direct flights and NO Thanksgiving… leaving tomorrow.” This generates a list of cities, with the character shown on a farm, boarding a plane, and the pool.
“Planning a Quick Getaway?” is part of the “Just Ask Google” campaign. Google tells the Wall Street Journal that this ad will air on television starting today (Halloween isn’t even over yet!), and come to digital media, as well as movie theaters, on Saturday. It will be followed by a “Christmas-themed installment.”
The ad itself does not feature an AI label, with Google believing that consumers don’t care whether an ad was generated. However, the YouTube upload to Google’s channel does have the platform’s “Altered or synthetic content” disclosure.
This ad was created by the Google Creative Lab, with the internal marketing group coming up with the concept “before deciding to create it with Veo 3 and other AI tools.”
The WSJ report notes how Veo has been used internally to conceptualize ads that feature people, but Google has yet to release one with generated humans.
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