The most important thing Google announced last week is generative UIs. Fully embraced by Gemini 3, I think generative AI and interfaces will lead to a new generation of apps, but not in the way you think.
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Generative UIs create “visual experiences and interactive interfaces — such as web pages, games, tools, and applications — that are automatically designed and fully customized in response to any question, instruction, or prompt.”
In gemini.google.com, your Tools menu with Gemini 3 Pro either has Dynamic view or Visual view. The former uses Gemini 3’s coding capabilities to create a custom user interface, while the latter basically gives you sliders and filters to customize a “magazine-style view.” AI Mode uses gen UI to add interactive tools and simulations, as well as tables, grids, and images, so that the “final output isn’t just informative, but clear and actionable.”
The Gemini app has you manually enable Dynamic or Visual views, but there’s clearly a future where it will automatically decide when a prompt is best served by gen UI.
Generative interfaces address the text-heavy nature of chatbots that I’m sometimes still (even a few years later) surprised people have wholeheartedly adopted. Instead of requiring a text prompt to refine a query, why not just show them a graphical interface to do so?
The ones I’ve used so far (a custom map of locations) have looked excellent and presented information better than the source, while adding other information from the web. It was so much simpler than visiting Google Maps where there was extra info like phone numbers and ETAs.
Looking beyond answers to prompts, I think generative UI will have a groundbreaking impact on mobile apps. However, I don’t think the biggest contribution will be letting people create custom user interfaces. For the most part, I think most people are fine with the Clock or Calendar app. If they don’t, the app store is right there.
Rather, gen UI will let you create entirely new applications that are customized and specifically suited for a particular need that no other person might have.
Google’s AI Mode example last week was getting a custom-built interactive loan calculator or a physics simulation.
I feel like the future of generative AI and UI is asking for help with purchasing a home and then getting an application that helps you. This generated guide will have step-by-step instructions (the web), while encompassing the functionality of several apps from calculators to spreadsheets, as well as calendars and reminders. Imagine relevant emails appearing with the full ability to read and reply, or having the RCS chat with your…
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