Home services marketplace Urban Company is mulling introducing a subscription plan or multi-day bookings for InstaHelp users, Co-Founder and Chief Executive Officer (CEO) Abhiraj Singh Bahl said in the company’s Q3FY26 earnings call. However, he did not specify a timeline for the launch.
“I think that (subscription/multi-day booking) is also something that we are exploring. Again, early to say whether it will work or not, but it is certainly something that we are experimenting with and exploring,” Bahl said.
These remarks came in response to an analyst’s question about whether the company aims to become a primary provider of housekeeping services through subscription, rather than addressing just the replacement use case for users who call InstaHelp only when regular domestic helpers are unavailable.
To explain, the company offers on-demand home cleaning and house-help services through InstaHelp. Users can call trained house helpers within 15-30 minutes for an introductory fee of Rs 99. Notably, Urban Company rolled out this service under the moniker of “Insta Maids” last year, but renamed it as InstaHelp amid widespread user backlash later on.
The latest InstaHelp-related announcement comes at a time when Urban Company is witnessing fierce competition in the on-demand domestic help segment from venture-backed players such as Snabbit and Pronto, which have raised millions of dollars over the past few months to scale their businesses.
Continued Investments In InstaHelp To Weigh On Overall Profitability
Urban Company posted a loss for the second consecutive quarter after its stock market debut in September 2025. The platform reported a consolidated net loss of Rs 21.26 crore in the quarter ended December 2025 (Q3FY26) as against a profit of Rs 231.84 crore in the same quarter last year. Meanwhile, it had reported a loss of Rs 59.33 crore in the preceding July-September 2025 quarter.
In the Q3FY26 shareholders’ letter, Bahl said he expects the company to remain loss-making over the next few quarters as InstaHelp will require sizeable investments in order to scale.
“InstaHelp is an early-stage business, and we are not yet fully clear on the quantum of investments on a quarterly-basis that will go into InstaHelp. Our view is that by Q3FY28, the overall profits from the rest of the business should be sufficiently large enough to offset the losses in InstaHelp,” he said during the Q3FY26 earnings call.
For context, adjusted EBITDA loss from the InstaHelp segment rose 39% to Rs 61 crore during the quarter ended December 2025, compared to a loss of Rs 44 crore in the July-September 2025 quarter. While absolute losses increased on a quarter-on-quarter (QoQ) basis, adjusted EBITDA loss per order on InstaHelp reduced to Rs 381 in Q3FY26 as against a loss of Rs 760 per order in Q2FY26.
Bahl said that the company expects loss per order in InstaHelp to continue declining over time, even if the pace of…
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