MediaNama’s Take
What the deepfake advertisement impersonating the Indian President exposes is not just a failure of moderation, but a deeper unwillingness by platforms to confront the predictable misuse of generative AI. Meta’s refusal to act on an AI-generated scam exploiting the likeness of India’s highest constitutional authority reflects how enforcement often collapses when harm sits uncomfortably close to engagement or revenue. In effect, platforms continue to treat impersonation as a policy edge case rather than an integrity breach.
That posture mirrors the recent controversy surrounding xAI’s Grok, which drew global backlash after users asked the tool to digitally “undress” women by generating nude or sexualised images from ordinary photographs, which it did. Although xAI claimed such outputs violated its policies, the ease with which users bypassed safeguards exposed how weak guardrails had been baked into the system’s design. Crucially, the harm did not stem from rogue users alone, but from permissive defaults that allowed exploitative use to scale before intervention.
Meta’s insistence that an obvious impersonation did not breach its standards, and xAI’s reactive tightening of Grok only after nudification went viral, reflect a governance model that treats harm as an acceptable externality. As generative tools collapse the cost of impersonation and exploitation, this approach becomes untenable.
What’s the news?
Meta allowed a deepfake scam investment advertisement featuring Indian President Droupadi Murmu to remain live on Facebook, stating that it did not violate its Community Standards, according to a LinkedIn post by IPS officer Dr Fakkeerappa Kaginelli. The advertisement used an AI-generated video falsely impersonating the Indian head of state to promote a fraudulent investment scheme.
In his post, Dr Kaginelli said that he recently reported the advertisement to Meta after identifying it as a scam that misused the likeness of India’s highest constitutional authority. However, within two minutes, Meta responded that the content would not be taken down, concluding that it did not breach the platform’s policies. Instead, the response suggested managing content preferences, offering no acknowledgement of the impersonation itself.
Dr Kaginelli criticised the decision, arguing that the refusal to act on AI-generated content impersonating Murmu raises serious concerns about the effectiveness of Meta’s moderation systems.
Meta Policies And Scam Ads
Meta’s Community Standards and Advertising Standards are intended to restrict deceptive and harmful content, including scams and manipulated media. According to Meta’s Advertising Standards, the company states that it does not allow advertisers to run ads that promote products, services, schemes, or offers that use identified deceptive or misleading practices, including scams and misleading offers.
Furthermore, under its
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