With Additional Inputs from Chaitanya Kohli & Prabhanu Kumar Das
“The issue is not just content creation; the issue is virality. If content doesn’t get disseminated, it stays between two people, and nobody objects. But can we create a mechanism that restricts amplification when content goes viral?” asked Deepak Goel, addressing ways to regulate AI-generated deepfake content. Goel is a Scientist in Cyber Law and Data Governance under the Ministry of Electronics & Information Technology (MeitY).
It is important to note that Goel’s emphasis on curbing virality comes just three days before February 20, a date set by the government for compliance with the recent amendment to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. The amendment not only places obligations on intermediary platforms to label synthetic content but also requires them to remove flagged content within three hours of receiving a government takedown notice.
Goel was speaking at a policy discussion involving officials from Adobe and Google held at the India AI Impact Summit (2026) on February 17, 2026. Speakers said provenance tools that embed cryptographic metadata into AI-generated images, videos, and audio may emerge as a key part of India’s techno-legal framework for AI accountability. As the government looks beyond takedowns and toward accountability, technical standards such as Coalition for Content Provenance and Authenticity (C2PA) are being discussed as possible building blocks of this framework. It is an open technical standard for identifying the origin and edits of digital content.
How Indian Government want to approach Deepfake Regulation?
“Government is normally known for taking content down. But this is not about content moderation. It is about verifiability, accountability, and keeping the citizen at the centre of the trust model,” said MeitY scientist Goel.
He further said that overly prescriptive legislation would not help achieve global cooperation or avoid jurisdictional conflicts. “If legislation is too prescriptive, it would be really tough to achieve convergence. But if we create laws that are principle-based, simply setting out principle-based obligations and leaving the industry to implement them on its own, then we can achieve good convergence,” he added.
“In India, we are very strongly of the opinion that we should create laws that are not prescriptive. The laws would be principle-based, keeping the citizen at the centre. If technical implementation teams work on those principles, the solutions would be acceptable everywhere. That should be the way to go ahead.” – MeitY’s Scientist, Deepak Goel.
He later asked: “Who bears the risk? Is it the content? Is it the citizen? Is it the platform? Our very strong opinion is that the individual is bearing the risk. My likeness is getting cloned. My voice is getting synthesised. My credibility is getting…
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