Hello, and welcome to TechScape. I’m your host, Blake Montgomery, US tech editor at the Guardian, writing to you after seeing The Jellicle Ball, a revival of Cats that I found fabulous and which the Guardian called “thrillingly new”.
Tim Cook becomes Apple’s elder statesman
Apple announced late on Monday that Tim Cook would step down as CEO but will not leave the iPhone maker. Head of hardware engineering John Ternus will succeed him on 1 September.
“I love Apple with all of my being,” Cook said in a press release announcing his succession. Cook, 65, who succeeded Apple co-founder Steve Jobs, has been CEO since 2011. With a reputation for operational and supply chain management, he has overseen the global expansion of the company and its steady series of new, updated devices, though he never attained the same visionary status as Jobs.
What’s in store for Cook’s next act?
Apple hinted at what its soon-to-be-former executive will do in its announcement. He will remain at the company as “executive chair”, a role that will entail “engaging with policymakers around the world”.
He’ll be politicking. Over the past 10 years, Cook has proved to be a successful corporate politician whose main goal was to maintain Apple’s complex global supply chain amid a fiery trade war between Donald Trump and Xi Jinping, both of whom Cook has successfully negotiated with. The New York Times called him “the technology industry’s leading diplomat” – a moniker the paper also used as far back as 2018.
He has navigated Trump’s tariffs, securing an exemption for the iPhone last year, and other political whims without eliciting the lasting ire of either Maga or Blue America, no small feat in a polarized era. Trump ignominiously rechristened him “Tim Apple” during a 2019 joint public appearance. He has also moved a major portion of Apple’s manufacturing out of China to Vietnam and India in recent years. The move seems not to have angered Beijing, which is no stranger to clamping down on foreign tech but has not done so to Apple. The company has enticed tens of millions of new Chinese consumers to its phones and reported record quarterly revenue in China in January.
Ternus, Cook’s 50-year-old successor, is a longtime Apple insider, starting at the company in 2001. He is “known for deft politicking inside the giant company”, according to the Wall Street Journal. Ternus may be well-versed in internal politics, but it seems from Apple’s language that he has yet to master the diplomacy necessary to manage the sprawling train that results in the production of the iPhone. As a hardware engineer, Ternus has had less outward-facing experience than Cook, so the elder statesman will stay on to manage Apple’s foreign policy.
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