Myra, the conversational AI travel agent of MakeMyTrip, has scaled from 25,000 conversations daily in Q2FY26 to over 50,000 during Q4FY26, reaching 80,000 conversations per day at the time of the call, co-founder and Group Chief Executive Officer (CEO) Rajesh Magow told analysts during the company’s Q4FY26 earnings call on May 19. “AI allows us to bridge language, trust, and discovery barriers in ways that were previously impossible,” he said.
Myra: from planning tool to transaction agent. The upgraded version covers flights, hotels, buses, trains, cabs, and full itinerary planning through a multilingual voice feature, and directly assisted over 200,000 bookings in Q4FY26. MediaNama reported in Q2FY26 that Myra had scaled to 25,000 conversations daily, with over 35% of travellers engaging with the agent up to 90 days before their trip.
Key developments this quarter:
- 45% of Myra usage comes from tier 2 and smaller cities, with voice interactions 50% higher in non-metro markets
- Regional languages contribute 10% of the voice volume
- Voice prompts are 40% longer and more complex than text inputs, with 70% of queries in English or Hinglish, “highlighting deeper engagement and richer intent capture,” Magow said
- Myra is now influencing travel decisions before booking intent forms — 15% of conversations happen at the trip planning stage. “This allows us to influence decision-making much earlier and guide users towards more relevant, higher-value outcomes,” Magow said
- Users interacting with Myra show 10% higher conversion versus traditional filter-based journeys, where users narrow searches by price, location, and amenities
On the proprietary data layer, Magow said: “We have been on our journey to embed GenAI all through the consumer journey, leveraging our own proprietary data.” On measurement, he said: “We have clear metrics defined on measurement, specifically on quality of conversation, something called a good conversation versus not so good conversation. There’s a clear quality metric attached to it.”
Regional language users in tier 2 and smaller cities are now completing payments through Myra’s voice interface, with Myra collecting behavioural, voice, and transactional data in the process. The Digital Personal Data Protection (DPDP) Act, notified in November 2025, requires informed consent from the data principal, the individual whose personal data is being processed, before that data is collected. The call did not address how consent is obtained or governed for these users.
Magow’s case against agentic disruption: four moats. Asked directly whether AI agents could displace online travel agencies (OTAs), Magow said:
- Fragmented supply aggregation: “Imagine the supply that is in the hotel and accommodations space, including the homestays. It’s really fragmented. There is a lot of heavy lifting that we need to do as OTAs, and we’ve been doing it over the years, for it to…
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