An “independent label” in South Carolina is churning out mountains of AI slop featuring AI-generated “viking rappers” — alongside suave Christian rockers, for some reason — and blasting it across social media sites and music streamers, where it’s doing some serious numbers.
We first came across the AI-generated vikings by way of short, 30-second clips posted to Facebook. The AI-generated videos feature a line-up of ripped, heavily-tattooed men and women whose long hair is often seen in dreadlocks or braided into cornrows. (Although — yes — they are all white.) The videos frequently showcase the characters in modern-looking recording studios, scenes which are intermixed with AI-generated footage of them standing with viking-coded animals like wolves and ravens, wearing furs on mountaintops, or standing in front of tattered flags over grim-looking battlefields.
“Honor. Blood. No surrender,” reads the Facebook bio for an AI-generated persona dubbed “Ravnlore,” which urges potential followers to “enter Valhalla.” An associated YouTube page adds: “RAVNLORE is not just music — it’s a war cry echoing through ancient forests, a story whispered by ravens, and a call to those who refuse to live quietly.”
Over on Spotify, the cover art for one of Ravnlore’s most recent album — titled “BREAK THE OATH” — pictures him shirtless as he does heavily-weighted bicep curls; a raven sits on one end of the bar, and the two are surrounded by flames. This is the ninth of 12 full-length albums that Ravnlore has published this year, according to his Spotify history.
Ravnlore frequently features another AI-generated artist named “Ravynna.” On a separate Facebook page, Ravynna is described as a “vocalist for Ravnlore” who’s “known for powerful, emotional music.” Songs by Ravnlore and Ravynna include titles like “SHE WALKS THE BATTLEFIELD,” “Train for Valhalla” (it seems the vikings lost the caps lock for this one), “BREAK THE WEAK,” and “BLOOD OATH RITUAL.”
While digging through Ravnlore and Ravynna’s profiles, we noticed that an email address associated with Ravnlore’s Facebook page was also listed on that of another clearly AI-generated — though very different, as far as religious traditions go — artist: “Hammer to the Cross,” which is described in its Facebook bio as a “Southern Grit Gospel” band that preaches “truth,” “redemption,” and “no compromise.”
Hammer to the Cross’ lead singer is portrayed via AI-generated imagery of a lanky, unshaven man with long dark hair, whose shirt is often unbuttoned to reveal a thick cross necklace. This nameless persona often performs duets with a young, conservatively-dressed woman with long red hair; on the cover of one album, titled “Glory to the…
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