More than a dozen food companies including Troovy, Storia and Two Brothers Organic Farms, ran into trouble with India’s food safety regulator FSSAI over misleading claims. A MediaNama analysis found that most of these products continue to be sold on leading quick commerce platforms including Blinkit, Zepto and Instamart with misleading claims intact.

Food companies getting away with misleading claims? Most of the products are still being sold on Blinkit, Zepto, Swiggy Instamart, Amazon Fresh, and Flipkart Minutes, with the same claims that the regulator flagged as misleading.

A screenshot showing Two Brothers Organic Farms’ Desi Cow Ghee product being sold on Blinkit
A screenshot showing The Healthy Factory Zero Maida Whole Wheat Bread being sold on Zepto
A screenshot showing a range of Two Brothers Organic Farms products being sold on Amazon Fresh
A screenshot showing Healthy Master chips being sold on Swiggy Instamart
A screenshot showing Storia Pomegranate Juice still available on Flipkart Minutes

MediaNama has reached out to Zepto, Blinkit, and Instamart for comments on whether they have received any communication from FSSAI regarding the continued sale of products that it flagged as misleading. This story will be updated if we receive a response.

Brands and products flagged: The Food Safety and Standards Authority of India (FSSAI) on Sunday (June 14, 2026) said it had sent notices to 14 D2C food brands for using misleading branding and deceptive health-related claims.

  • Storia Juice Pomegranate: FSSAI said the product’s branding could mislead consumers by creating a false impression that it is solely pomegranate juice, despite containing only 4% pomegranate juice concentrate.
  • Two Brothers Organic Farms: The regulator said the brand name could mislead consumers regarding the organic status of its products because they do not carry NPOP/PGS certification, the Jaivik Bharat logo, or the required organic endorsement.
  • The Health Factory Zero Maida Whole Wheat Bread: FSSAI said the “Zero Maida” claim is deceptive and likely violates the law, as the product contains chakki fresh atta and wheat gluten.
  • The Health Factory Zero Maida Pizza Base: The regulator flagged the “Zero Maida” branding and related claims as potentially misleading.
  • PLAN B Plant-Based Vegan: FSSAI said the trade name could mislead consumers into believing the products are vegan, despite the company not having obtained the mandatory vegan certification from the regulator.
  • Troovy’s Healthy Mix Veggie Chips, Healthy Ragi Chips and Healthy Moong Dal Chips: The regulator said the use of the word “Healthy” in the product names could mislead consumers because the…

Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We blogs.grocliq.com want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Website Upgradation is going on for any glitch kindly connect at [email protected]

 

 

Categorized in:

Blog,

Last Update: June 18, 2026