The Delhi High Court has granted interim protection to actor and Gorakhpur MP Ravi Kishan against the unauthorised use of his name, image, likeness and other personality attributes across social media platforms, pornographic websites, and in AI-generated content. Justice Jyoti Singh restrained several identified and unidentified defendants from exploiting the actor’s persona for “commercial and/or personal gain” and directed the removal of dozens of offending URLs.
Ravi Kishan alleged that defendants had uploaded AI-generated videos mocking his speech, fabricated political statements attributed to him, obscene and pornographic content using his name as a keyword, and even distorted his identity for a radio programme. He argued that the content had caused serious reputational harm while unlawfully exploiting the commercial value of his personality rights.
Court says personality rights are now judicially recognized: Justice Singh held that Ravi Kishan had established a “prima facie case”, that the “balance of convenience lies in favour of the Plaintiff”, and that he was “likely to suffer irreparable harm” if immediate relief was denied. The court observed that the actor enjoys the “exclusive right to protect the various attributes of his personality such as name, image, voice, likeness and restrain third parties from using and commercially exploiting these attributes without his express permission and authority.”Â
It further noted that “personality rights are now judicially recognized” and that unauthorised use of a celebrity’s identity causes “commercial detriment” and affects their “rights to privacy/personality and live with dignity.”
The court directed:
- The court restrains defendants from “using or exploiting or misappropriating” Ravi Kishan’s name, image, likeness or other personality attributes through “AI, Generative AI, Machine Learning, Deepfakes” or any physical, virtual or social media format.
- They must further refrain from posting ‘vulgar/obscene/pornographic content’ using any attribute of the actor’s personality through AI or any other technology.
- Domain name registrars (DNRs) must take down the URLs listed within three days of receiving the order.
- If they fail to comply, Meta, Google, and X must, upon being notified by Ravi Kishan, “initiate steps to take down the URLs concerning them, within 72 hours” of receiving the intimation.
A comparison with Raghav Chadha’s case: In Ravi Kishan’s case, Justice Jyoti Singh found that the defendants had gone beyond criticism and had instead commercially exploited the actor-politician’s identity by using his name, image and likeness in AI-generated videos, deepfakes, fabricated content and pornographic websites.
The court held that Ravi Kishan had the “exclusive right” to protect his personality attributes and that the unauthorised use of those attributes caused both “commercial detriment” and harm to his dignity. It…
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