Indicating the growing quick commerce fervour in India, Blinkit has now become a significant growth lever for Eternal (formerly Zomato), surpassing its food delivery vertical in terms of Net Order Value (NOV) for the first time. In Q1FY26, Blinkit reported an NOV of Rs 9,203 crore, surpassing the food delivery business’s NOV of Rs 8,967 crore.
Accordingly, its NOV grew by 127% year-over-year (YoY), while that of the food delivery segment rose by 13% YoY, recovering from the demand slowdown. For context, NOV refers to the total value of…
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