“A majority of our business is still from the top 20 cities,” Eternal (formerly Zomato) executives asserted while referring to the Gross Order Value (GOV) share of Blinkit in the company’s Q1FY26 earnings call. With this statement, Eternal reinforces its stance of focusing on the top cities while expanding to newer markets, as outlined in the Q2FY25 earnings call.
This guidance also comes on the heels of Blinkit Founder Albinder Dhindsa disclosing that the marginal difference between the Net Average Order Values (NAOV) of large and…
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