Sony Xperia phones make up just a tiny fraction of the overall smartphone market, and the brand isn’t exactly exuding confidence in its future. Sony, however, says that Xperia is a “very important” part of its business and that it will continue to “nuture” it.

During Sony’s latest financial results presentation this week, Sony CFO Lin Tao addressed the state of its Xperia smartphone brand, saying that Xperia is part of “a very important business for us” as reported by CNET Japan (translated).

Tao said that…


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Last Update: August 8, 2025