The roar of 80,000 fans at Shanghai Stadium on September 21, 2025, wasn’t just about the football match between Shanghai Shenhua and Chengdu Rongcheng – it was also a live demonstration of how telecom carriers are tackling one of their most pressing challenges: converting advanced network capabilities into revenue.
Huawei brought the international media to witness this implementation firsthand, offering many of us in the press corps our first experience of Chinese football culture. As supporters cheered in waves of blue and white, capturing moments on their phones and sharing videos (despite the crushing crowd density), China Mobile Shanghai’s newly deployed 5G-A network monetisation strategy was being tested in real-time, powered by Huawei’s GainLeap solution and intelligent wireless infrastructure.
From the media section, the scale of the technical challenge became apparent – ensuring 80,000 simultaneous users could stream, upload, and transact without network degradation. This was something that required more than additional bandwidth.
China Mobile Shanghai has become the first carrier in China to launch a differentiated 5G-A experience package, marking what industry observers see as a shift in how telecom operators might address revenue growth in saturated markets.
The “5G-A Exclusive Package for Shenhua Football Fans” is a way to transform the elastic capabilities of 5G-Advanced networks into tangible value that users can perceive and are willing to pay for.
The technical foundation for this 5G-A network monetisation strategy relies heavily on Huawei’s technology portfolio, from the GainLeap solution that identifies premium subscribers, to the AI-powered intelligent wireless boards that optimise network performance.
The business model innovation
The partnership between China Mobile Shanghai and Shanghai Shenhua Football Club offers approximately 200,000 football fans an annual package that combines network performance guarantees with fan-specific benefits.
Subscribers receive network acceleration on 5G-A, access to all matches via the Migu streaming service, unlimited video ringback tone downloads, and Shanghai Shenhua Football Club merchandise.
This approach to 5G-A network monetisation addresses what China Mobile Shanghai identifies as an important pain point for the telecommunications industry: how to drive quality growth when user acquisition has reached its ceiling. Rather than competing solely on price or basic connectivity, the package creates value through enhanced experiences in specific use-cases.
The technical infrastructure behind the experience
For Shanghai Stadium, China Mobile Shanghai implemented an elastic, scalable network capable of handling massive concurrent demand. During the match, with 80,000 users accessing the network simultaneously, 5G-A package subscribers can achieve download speeds of up to 600 Mbps.
The necessary technical foundation relies on Huawei’s GainLeap solution, which lets the network…
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