In case you missed it, OpenAI’s latest video generating tool Sora 2 launched earlier this week, and instantly did gangbusters at the slop office.
Users gleefully rushed to generate loads of feverish clips that place OpenAI CEO Sam Altman in all sorts of absurd scenarios — which we covered extensively in another blog — and with such ferocity that they’ve basically taken over AI corners of social media.
And so rather than demonstrating a tool that will revolutionize the arts, as AI companies so often claim their image and text-regurgitating tech will do, the social media buzz around Sora 2 has been a delirious case in point of how people largely use it to churn out dumb and edgy memes and total nonsense — slop, in the parlance — not to mention potentially damaging misinformation, such as faking convincing surveillance footage of people committing crimes.
But it’s also raised the specter of another issue that could be fatal to the company’s very existence: copyright infringement.
As our first piece of evidence, we submit this alarming Sora-made video of Altman grilling a slain and disturbingly lifelike Pikachu.
“Pikachu on the grill here,” says the AI Altman, as what is unmistakably the iconic yellow Pokémon lies sizzling beneath his prodding tongs. “It’s already got a beautiful char and it smells like somebody plugged in a chicken.“
“I’m gonna carve it into some thick steaks,” he continues, briefly showing a closeup of medium-done Pikachu meat. “Crust on the outside, pink and juice in the middle. Cheers.”
This is far from the only Sora video spoofing Nintendo characters. Many others depict Mario and Luigi. Justine Moore, an investing partner at the VC firm Andreessen Horowitz, gushed that her favorite Sora trend was “putting Pikachu in every movie,” sharing examples like “Saving Private Pikachu.” Whatever a user’s favorite Pokemon is, it’ll be in their little video.
Some of Sora’s clips show that their creators are fully aware that their go-to slop machine de jour is making a mockery of copyright law — in fact, maybe that’s part of how they get their kicks.
In a video that shows dozens of recognizable Pokemon bounding across a field, for instance, a deepfaked Altman watches on with a worried grimace.
“I hope Nintendo doesn’t sue us,” the AI Altman says.
The success of the generative AI industry has been predicated on having essentially free access to every piece of art, writing, and video that’s ever been uploaded to the internet — and major players are paranoid that they’ll someday have to pay the price for that. In August, the Claude chatbot maker Anthropic pleaded to an appeals court that having to dole out damages to all the writers whose books it trained on without permission would “financially ruin” the entire AI industry, spelling out — loud and clear — the existential angst surrounding IP.
Needless to say, then, that…
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