4 times PPC automation still needs a human touch
PPC automation is now the standard in 2026. We’ve evolved from simple automated rules to Smart Bidding, scripts, budget pacing,…
Who really wins when one advertiser gets two spots?
Google changed one of its most fundamental advertising rules on April 14, and some marketers didn’t even notice. Buried in…
4 essential tips to maximize holiday inbox placement
The holiday season is make-or-break for email marketers. With inboxes bursting from October through New Year’s, even your most dazzling…
Google Merchant Center adds “Creative Content” section with video assets
Google has introduced a “Creative Content” section in Merchant Center, giving brands the ability to manage video assets directly alongside…
Google to remove more search features including practice problems, nutrition facts, nearby offers and more
Google will be removing more search features in the coming months, but it has not disclosed the full list of…
How agentic AI threatens to upend OTAs’ dominance in search
No one knows how the agentic AI race will end, but its impact is already clear. Online travel agencies (OTAs)…
How APIs extend data access and automation
Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance,…
5 marketing maturity levels: From siloed to autonomous
Martech debt builds up through manual reporting, fragile integrations, and silos. These issues fragment customer data, break campaign attribution, and…
Google’s “Smart Cropping” may be trimming your Shopping Ad images
Some advertisers are noticing oddly cropped product images in Google Shopping ads — and it turns out Google Merchant Center’s…
Google AI Overviews drive 61% drop in organic CTR, 68% in paid
Organic click-through rates (CTR) for informational queries featuring Google AI Overviews fell 61% since mid-2024, while paid CTRs on those…