YouTube locks sidebar on mobile ads, removing close option
YouTube has removed the “close” button on sidebar panels in some horizontal video ads on mobile, making the ad’s sidebar…
‘The problem didn’t need solving’
Generative engine optimization (GEO) platform Lorelight, is shutting it down – not because it failed, but because the problem it…
Aja Frost on AI search, content strategy, and AEO success metrics
Google’s AI Overviews and AI-driven search are reshaping content creation, SEO, and user behavior. As we watch this fascinating evolution…
The trust engines powering search everywhere
AI search isn’t killing SEO. It’s forcing it to evolve into a new, multi-platform discipline called search everywhere optimization, where…
5 Google Ads tactics to drop in 2026
Over the past year, Google Ads has increasingly embraced automation, shifting the account manager’s role in both practice and strategy. …
Winning the platform shift
Grappling with innovation and changing consumer attitudes is second nature to marketers, who have already lived through many technological shifts…
How Google’s AI Overviews are accelerating change in paid search
Google’s AI Overviews continue to disrupt search as we know it. For advertisers, the landscape is shifting fast, with AI-generated…
Google adds Chrome Web Store user agent
Google has added a new user agent to its help documentation named Google-CWS. This is the Chrome Web Store user…
7 focus areas as AI transforms search and the customer journey in 2026
Search is changing faster than ever – and 2026 may be the year it fully breaks from the past. Over…
Google says verify your cloud hosting provider with Search Console
John Mueller from Google posted an SEO tip and reminder for those who use cloud services, such as AWS, Azure,…