Which drives better local leads?
Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs…
Google AI Overviews guide research, but Search still wins the sale
Google’s AI Overviews are for research, not buying. A new BrightEdge analysis of thousands of ecommerce keywords (Sept. 1-Oct. 15)…
Want to write for Search Engine Land?
Search Engine Land is expanding its contributor roster in 2026 – and we’re looking for seasoned experts in SEO, PPC,…
SEO and AI search optimization have ‘a lot of overlap’
Want your business to show up in Google’s AI-driven results? The same principles that help you rank in Google Search…
How to monitor your website’s performance and SEO metrics
Your website is live – now it’s time to measure what matters. To sustain traffic growth, you need to track…
Ads aren’t going away in AI search
AI may be reshaping search, but ads aren’t going away, according to Google VP of Product, Search Robbie Stein. What…
The rise and fall of FAQ schema – and what it means for SEO
FAQ schema is no longer a quick SEO win. In August 2023, Google reduced the visibility of FAQ rich results…
Why clarity now decides who survives
For years, I told bloggers the same thing: make your content easy enough for toddlers and drunk adults to understand. …
The simple language that powers AI and data analysis
Regex is a powerful – yet overlooked – tool in search and data analysis. With just a single line, you…
Microsoft Advertising advertiser console down
Advertisers are currently unable to access the Microsoft Advertising console right now. Microsoft confirmed there is an issue and that…