ChatGPT, LLM referrals convert worse than Google Search: Study
ChatGPT referral traffic converts worse than Google search, email and affiliate links, trailing on both conversion rate and revenue per…
Black hat GEO is real – Here’s why you should pay attention
In the early days of SEO, ranking algorithms were easy to game with simple tactics that became known as “black…
Why Google Search Console impressions fell (and why that’s good)
In mid-September, many SEO professionals began noticing unusual drops in Google Search Console (GSC) data. Impressions were down, average positions…
Reddit sues Perplexity, SerpApi over scraping Google Search data
Reddit is taking four data-scraping companies to court – including AI search engine Perplexity and SEO data firm SerpApi –…
SEO’s new path to the C-suite
More than a decade ago, I coined the term brand SERP – the result you get when someone searches for…
How connected TV advertising drives search demand
Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But…
The affiliate PPC compliance playbook
Black Friday is when performance peaks — and so do risks. In 2024, global spending reached $74.4 billion, with U.S….
OpenAI launches a web browser
OpenAI announced the launch of its first web browser, which they named ChatGPT Atlas. Atlas is currently available on Mac…
Yelp’s new tools help brands connect faster and engage customers in real time
Yelp just unveiled its 2025 Fall Product Release, a sweeping AI-driven update that turns the local discovery platform into a…
Google Merchant Center adds centralized Issue Details Page
Google Merchant Center is rolling out a new Issue Details Page (IDP) to help advertisers more easily diagnose and resolve…