Netflix will introduce interactive advertisements in the second half of 2025, revealed Co-CEO Gregory K. Peters during the company’s Q2 2025 quarterly earnings call. It has finished rolling out its ad platform globally based on positive feedback from advertisers. The company also planned to work on improved targeting and measurement, leveraging advertiser and third-party data sources and personalisation of ads. Netflix would also be adding Yahoo! as a source of advertising.
AI Integration:
Peters stated that Netflix intended to leverage…
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