Samsung managed to claw back some US market share from Apple recently, and it comes as the company’s efforts with foldables are finally seeing some level of success.
Data shared by Canalys late last month showed that Apple shrunk year-over-year in Q2. The company still commands a whopping 49% of the US market, but that’s down from 56% the year prior, and Samsung was ready to take advantage. The report, which we previously pointed out reveals that Google Pixel is also growing in the US, shows 38% year-over-year growth for Samsung, and that’s prior to the company’s new foldable launch.
As AInvest points out, foldable phones are gaining momentum right now, especially in the US.
Apparently, US sales of foldable phones have grown by roughly 30% when looking at the compound annual growth rate. That’s major growth despite the fact that foldables still make up just 1.6% of total US smartphone sales. A huge part of the US growth has come from carriers, with carrier subsidies driving about 60% of total sales.
That growth is certainly important as Apple’s first foldable looms. The first iPhone foldable is expected to launch next year, and this same report claims that Apple’s efforts could take up 20-30% of the US foldable market within 3 years. Any growth is also great news to Samsung, as the company ended 2024 with Apple pulling ahead not only in the US, but on a global scale.
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