Best Buy is one-upping Google’s own Pixel 10 pre-order promos with some users eligible to upgrade essentially for free. Here’s how it works.

Trade-in deals are an increasingly common way to score a discount on your new smartphone, but they’ve also not really been Google’s strong suit over the years. There are usually a handful of good offers for users switching from other brands or buying through a carrier, but the Google Store, for example, doesn’t always provide the best value.

Case in point is this year’s Pixel 10 series. The Google Store is offering up to $760 in trade-in credits and up to $350 in store credit. It’s a solid deal, but the details do matter. For one, the credit varies by device – $100 with Pixel 10, $200 with Pixel 10 Pro and Pro XL, and $350 with Pixel 10 Pro Fold – while the trade-in values don’t change. Beyond that, the store credit can’t be used on anything beyond other Google devices and accessories, limiting its usefulness.

The credit is matched at other retailers, such as Amazon, where you’ll get a gift card that can be used on basically anything you want.

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Best Buy, though, is offering the best of both worlds. The trade-in credits and gift cards match the Google Store, meaning you can not only get a new Pixel at a good price, but you can then use that gift card on a much broader number of items. And, looking at a trade-in of around $500 which you’ll get for select Pixel, Galaxy, and iPhone trades, you can get a Pixel 10 for as low as $199.

Here’s how the trades break down for some past Pixels and other devices with prices for

So, if you’re a Pixel 9 Pro XL owner looking to upgrade, here are the final costs you’d be looking at:

Similarly, if Google has convinced you to jump ship from Apple and you want to move over from your iPhone 14, you’d be looking at the following costs:

You’ll find some higher trade-in values at the Google Store, but if you don’t intend to buy a bunch of cases and chargers, Best Buy may be the better route for you. Especially seeing as the retailer just opened a new “marketplace” that’s more than just tech.

More on Pixel 10:

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Last Update: August 21, 2025