Amazon Ads has introduced an agentic AI tool in Creative Studio that lets advertisers produce professional-quality ads in hours instead of weeks.

The tool acts as a creative partner, generating ideas, storyboards, videos, and display ads using Amazon’s retail insights, shopper signals, and brand data.

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Why we care. Campaigns that once required tens of thousands of dollars and specialized teams can now be created quickly and at no extra cost. This levels the playing field, giving smaller advertisers the same creative advantages previously reserved for large brands.

Details:

  • Conversational AI: Click “chat” to brainstorm, review concepts, and iterate ads in real time.
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  • End-to-end ad production: From scripts and storyboards to visuals, animation, music, and voiceovers.
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  • Multi-format support: Works across Sponsored Brands, Sponsored Display, Amazon DSP, and Brand Stores.

Real-world impact. Early users say the tool enhances creativity and speeds production. Nestle Health Science noted it surfaced insights they hadn’t considered. Mid-market agencies reported they can now produce campaigns that previously were cost-prohibitive.

Tech behind it. Built on AWS using Amazon Bedrock models – including Amazon Nova and Anthropic Claude – the tool is in beta and joins Amazon’s suite of AI ad generators.

Bottom line. Amazon Ads’ agentic AI promises to make high-quality, strategic creative accessible to every advertiser, reducing cost, saving time, and encouraging experimentation.

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.
She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.


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Last Update: September 17, 2025