How to build curiosity into high-performing social ads
Capturing attention is no longer enough to create high-performing social ads. You also need to create curiosity that keeps people…
Google Ads adds missed growth estimates to the Recommendations tab
Google Ads is bringing its “Missed Growth Opportunity” insights into the main Recommendations tab as a new beta, giving advertisers…
ChatGPT topic ownership is rare, and SEO alone doesn’t explain it
Only 15.2% of ChatGPT topic categories had a clear brand owner across related buyer questions, according to a Semrush analysis….
Google Ads simplifies GA4 setup with bulk account linking
Google is rolling out a new way for advertisers to link multiple Google Ads accounts to a single Google Analytics…
3.5 Flash-Lite Rolling Out In Google Search
Google has released three new AI models today Gemini 3.6 Flash, 3.5 Flash-Lite, and 3.5 Flash Cyber and one of…
Why clarity matters in AI search
For years, I told bloggers through audits, podcasts, and live trainings to write their content for “toddlers and drunk adults.”…
How to identify and prioritize entity gaps
After presenting a custom schema my team built to evaluate knowledge graphs for university programs, I saw firsthand how differently…
How category framing changes which brands AI recommends
Most brands approaching AI visibility ask the wrong question: How do we get stronger as an entity so that LLMs…
Google drops $50K ad spend requirement for Lead Form assets
Google has quietly updated its documentation for Lead Form assets, removing one of the biggest barriers that prevented smaller advertisers…
Google confirms Local Inventory Ads will be enabled by default
After notifying advertisers about the upcoming change last week, Google has now officially confirmed on the Google Ads Developer Blog…