Google confirms Local Inventory Ads will be enabled by default
After notifying advertisers about the upcoming change last week, Google has now officially confirmed on the Google Ads Developer Blog…
How to evaluate Google Ads creative before testing it
If you manage Google Ads, you’re responsible for creative that runs across surfaces and formats that never used to exist….
Local Services Ads come to Google Ads via Performance Max
Google is moving Local Services Ads (LSAs) into the Google Ads interface, replacing the standalone LSA dashboard with a new…
Google expands Brand Lift Studies with enhanced measurement option
Google is rolling out a new Enhanced Brand Lift study to more advertisers, giving brands a more sensitive way to…
Google Tag Manager adds guided setup for Google Ads purchase tracking
Google is making it easier to implement Google Ads purchase conversion tracking by introducing a Guided Setup experience in Google…
AI-driven personalized search: A practical guide
The same search no longer guarantees the same answer. In 2026, the biggest change in digital discovery isn’t simply that…
How to report PPC performance without lying to yourself (or your boss)
Early in my career, I was responsible for reporting metrics for a company’s homepage. A member of the usability team…
The biggest technical SEO time-wasters to avoid
Technical SEO is full of recommendations, but not all of them deserve the same priority. A task that’s critical for…
Google brings business data feeds to Demand Gen campaigns
Google is expanding Demand Gen capabilities by allowing advertisers to use business data feeds, making it easier to serve dynamic…
Heather Robinson talks about a £50 PPC ad that cost £1,000
During the latest episode of PPC Live the Podcast, Google Ads specialist Heather Robinson shared how a Meta campaign intended…