Reddit and Google are discussing a new partnership that would weave Reddit content more directly into Google’s AI products, Bloomberg reported.

Why we care. If Reddit and Google tighten their AI ties, more Reddit content could surface in AI Overviews and other Google products – potentially shifting visibility for brands and SEOs. If Google and Reddit strike a new deal, user-generated discussions will likely carry even more weight in shaping AI-driven answers and referral traffic.

What’s happening. Reddit is exploring dynamic pricing, where payouts from Google or OpenAI could rise as Reddit’s data becomes more central to AI answers.

  • The talks would build on Reddit’s first Google data-sharing deal, worth a reported $60 million, and broader January 2024 licensing agreements worth $203 million.
  • Executives said current agreements undervalue Reddit’s unique discussions, which fuel everything from ChatGPT to Google’s AI Overviews.

What Reddit wants. Reddit is one of the most cited sources across AI platforms. However, traffic from Google often doesn’t convert into active users. Reddit wants to fix this by working more closely with Google’s product teams.

Zoom out. Licensing deals between AI companies and content providers are accelerating, but Chegg and Penske Media are suing Google over the negative impact of AI Overviews.

Bottom line. Reddit wants to move from flat fees to being paid like a must-have supplier for as long as its forums remain critical to AI answers.

The report. Reddit Seeks to Strike Next AI Content Pact With Google, OpenAI

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

Danny GoodwinDanny Goodwin

Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.


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Last Update: September 17, 2025