New asset and channel reporting improvements are rolling out to Google Ads Performance Max. This update should make it easier to optimize budgets, identify underperforming elements, and maximize ROI across Google’s full network – Search, Display, Discover, Gmail, YouTube, and Maps.
Why we care. These updates make Performance Max feel a lot less like a black box. You should get a clearer view of what’s actually driving results. With new segmentation options and ROI metrics, it’s easier to see how different assets and channels impact conversions, costs, and returns.
Asset reporting segmentation. You can now break down asset performance by device, time, conversions, and networks – unlocking new optimization opportunities.
Channel performance reporting. Upgrades include:
- Bulk reporting and downloads at the account level.
- Cost added to channel visualizations.
- ROI columns for more transparent reporting.
- Segmentation by conversion action and ad event type (e.g., engaged view conversions).
- Diagnostics, such as limited serving due to restrictive bid targets.
What’s next. More reporting improvements are coming, Google said, adding that advertisers should keep sharing feedback on what insights they need most.
Google’s announcement. Get more visibility in Performance Max with new asset and channel reporting improvements.
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