Google has expanded the What’s happening feature within Google Business Profiles to restaurants and bars in the United Kingdom, Canada, Australia, and New Zealand. It is now available for multi-location restaurants, not just single-location restaurants.
The What’s happening feature launched back in May as a way for some businesses to highlight events, deals, and specials prominently at the top of your Google Business Profile. Now, Google is bringing it to more countries.
What Google said. Google’s Lisa Landsman wrote on LinkedIn:
How do you promote your “Taco Tuesday” in Toledo and your “Happy Hour” in Houston… right when locals are searching for a place to go?
I’m excited to share that the Google Business Profile feature highlighting what’s happening at your business, such as timely events, specials and deals, has now rolled out for multi-location restaurants & bars across the US, UK, CA, AU & NZ! (It was previously only available for single-location restaurants)
This is a great option for driving real-time foot traffic. It automatically surfaces the unique specials, live music, or events you’re already promoting at a specific location, catching customers at the exact moment they’re deciding where to eat or grab a cocktail.
What it looks like. Here is a screenshot of this feature:
More details. Google’s Lisa Landsman added, “We’ve already seen excellent results from testing and look forward to hearing how this works for you!”
Availability. This feature is only available for restaurants & bars. Google said it hopes to expand to more categories soon. It is also only available in the United States, United Kingdom, Canada, Australia, and New Zealand.
The initial launch was for single-location Food and Drink businesses in the U.S., UK, Australia, Canada, and New Zealand. It is now available for multi-location restaurants, not just single-location restaurants.
Why we care. If you manage restaurants and/or bars, this may be a new way to get more attention and visitors to your business from Google Search. Now, if you manage multi-location restaurants or bars, you can leverage this feature.
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