Keywords in reviews are generally believed to help local rankings, although their impact is still actively debated within the local SEO community.
Regardless of where the truth on ranking impact ultimately lands, keyword-rich reviews can still provide meaningful value for local SEO beyond pure rankings.
Below are seven reasons why you should still encourage keyword-rich reviews.
1. Review justifications
If your reviews consistently mention a keyword related to your business, the likelihood that your Profile will get a Review justification in search increases.
This visibility can boost click-through rates. Higher engagement may lead to a secondary improvement in search engine rankings.
2. Place Topics
Google creates clickable Place Topics from keywords in your reviews. These topics:
- Highlight your specialties.
- Filter reviews for customers.
- Can boost your Profile’s engagement.
3. Review snippets
Google bolds frequently mentioned terms in three review snippets on the Business Profile. This draws users searching for those terms to your Profile, hopefully increasing click-through rates.
The Menu Highlights are generated from customer reviews and photos, similar to Place Topics.
Recent analysis from Claudia Tomina showed that:
- The menu highlights section impacts rankings.
- Keywords in reviews impact the Menu Highlights section.
- Therefore, when you get a menu highlight for a term mentioned in your reviews, you should rank better for that term.
5. AI editorial summaries
Google’s AI-generated business summaries pull concepts from reviews (e.g., “cozy”) to describe your business.
While Google’s AI summaries aren’t something you can edit, encouraging customers to include specific keywords in their reviews could influence the AI to emphasize aspects most beneficial to your business.
6. AI review summaries
Google’s AI generates review summaries by analyzing common sentiments and tips from customer feedback.
If your customers mention the right keywords in their reviews, your review summary will appear more compelling.
7. Ask Maps about this place feature
Google is phasing out the old Q&A section and replacing it with an AI-powered feature that pulls answers from customer reviews.
This means reviews with detailed info (and the right keywords) are more valuable than ever.
How do you get keywords in your reviews?
It does not make sense to directly ask your customers, “Can you please add to your review?” It’s unnatural and weird and will leave the customer wondering what your deal is.
But that doesn’t mean you have no options.
To encourage customers to naturally include relevant keywords in their reviews, begin by upgrading your review request templates.
Miriam Ellis recently wrote a helpful guide all about how to get keyword-rich reviews, which also includes three review request…
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