Google says it’s dramatically cut down on mistaken advertiser suspensions — a long-standing frustration for many legitimate marketers using its platform.

By the numbers:

  • Incorrect account suspensions are down over 80%.
  • Suspension appeals are being processed 70% faster.
  • 99% of appeals are now resolved within 24 hours.

Why we care. Advertisers depend on uninterrupted access to Google Ads to reach customers and drive revenue. Erroneous suspensions can derail campaigns and business operations, especially for small and mid-size advertisers.

How they did it:

  • Clarified policy language to make compliance simpler.
  • Used Google’s Gemini AI to sharpen detection systems and reduce false positives.
  • Improved internal review and appeal processes to get legitimate advertisers reinstated more quickly.

The big picture. Google Ads processes millions of advertiser accounts globally and faces constant threats from scammers and policy violators. Balancing enforcement with fairness has been a persistent challenge — one the company hopes these AI-driven improvements will finally stabilize.

Dig Deeper. Statement from Google Ads Liaison Ginny Marvin.

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.


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Last Update: November 13, 2025