Custom annotations are finally live within Google Search Console’s performance reports. You can now annotate reports directly within Search Console to avoid forgetting important key events; such as coding changes, algorithm updates, bugs on your website or more.

What are custom annotations. Google explained that custom annotations are “Notes you create yourself to mark important events specific to your property, such as when you launch a new feature, or fix a bug on your website.”

Google began testing this feature back in May 2025 and it is now live.

What they look like. Here is a screenshot of a custom annotation in Search Console:

Custom Chart AnnotationsCustom Chart Annotations

How does it work. You can add custom annotations in the performance reports with these steps:

  • Open the Performance report.
  • Right-click the chart on the specific date you want to annotate.
  • Select a date using the date picker.
  • Type your note in the text field (up to 120 characters).
  • Click Add.

You can add up to 200 annotations on a single property,

To delete annotations:

  • Click the annotation marker on the chart to see the note.
  • Select DELETE in the annotation pop-up window.
  • Select Cancel or Delete on the following screen to cancel/confirm.

You cannot edit annotations and annotations older than 500 days are automatically deleted.

Why we care. Annotations can be a great way to be reminded of what you changed on your website while looking at these performance reports. As Google noted, “Annotations in Search Console help you understand changes in your data by providing context on your charts.”


Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.


Barry SchwartzBarry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.




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Last Update: November 17, 2025