How to remove or suppress negative content from AI Overviews

By now, we’re all familiar with Google AI Overviews. Many queries you search on Google now surface responses through this quick and prominent search feature.

But AI Overview results aren’t always reliable or accurate. 

Google’s algorithms can promote negative or misleading content, making online reputation management (ORM) difficult. 

Here’s how to stay on top of AI Overviews and your ORM – by removing, mitigating, or addressing negative content.

How AI Overviews source information

AI Overviews relies on a mix of data sources across Google and the open web, including:

  • Google’s Knowledge Graph: The Knowledge Graph is Google’s structured database of facts about people, places, and things. It’s built from a range of licensed data sources and publicly available information.
  • Google’s tools and databases: Google also draws on structured data from its own systems. This includes information from:
    • Business Profiles.
    • The Merchant Center.
    • Other Google-managed datasets that commonly appear in search results.
  • Websites: AI Overviews frequently cites content from websites across the open web. The links that appear beside answers point to a wide variety of sources, ranging from authoritative publishers to lower-quality sites.
  • User-generated content (UGC): UGC can also surface in AI Overviews. This may include posts, reviews, photos, or publicly available content from community-driven platforms like Reddit.

Several other factors influence how this data is organized into answers, including topical relevance, freshness, and the authority of the source.

However, even with relevance and authority taken into consideration, harmful or false content can still appear in results.

This can happen for a variety of reasons, including:

  • Where the information is sourced.
  • How Google’s AI fills in gaps.
  • Instances where it may misunderstand the context of a user’s query.

Removing or suppressing harmful content

There are several options for removing or suppressing negative information on the web, including those related to AI Overviews. Let’s look at two.

From time to time, you are left with no other option but to take legal action.

In certain instances, a Digital Millennium Copyright Act (DMCA) claim or defamation lawsuit might be applicable. 

A DMCA claim can be initiated at the request of the content owner. A defamation lawsuit, meanwhile, aims to establish libel by showing four things:

  • A false statement purporting to be fact. 
  • Publication or communication of that statement to a third person.
  • Fault amounting to at least negligence.
  • Damages, or some harm caused to the reputation of the person or entity who is the subject of the statement.

Defamation standards vary by jurisdiction, and public figures may face a higher legal standard. 

Because of this, proper documentation and professionalism are essential when filing a…


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Last Update: November 18, 2025