Google Search will soon send complex queries straight into AI Mode, skipping the traditional search results entirely. Jonathon Heard, Google’s industry head for insurance, told this to an audience at Simply Business’s London headquarters yesterday.
He also said Google is working on improved Search Console reporting for AI Mode and AI Overviews.
Bypassing Google Search. With Gemini 3, Google is going to auto-route complex queries through to AI Mode automatically, Heard confirmed:
- “We announced that with Gemini 3 launch on Tuesday. So this is U.S. only at the minute. But for queries that are very long and very complex and for which there is currently no good experience on traditional search to answer that question for them, we will auto-route those queries into AI Mode where Gemini 3 can produce generative UI for the answer.”
An example of such a niche query would be something like the three-way physics challenge of how different atoms interact with each other in space and their gravitational pull on each other, he said.
- “So rather than a long text answer on that, Gemini 3 has built an interactive graphic so you can see how these three entities interact with each other as they move through space. And that’s a much better answer for the user than having to read 15 different websites.
- “The thing I’d say in there is that for the sources we’ve used, on the right-hand side, there’s a column of different sources that we link through to prominently. So when the user’s read that, and wants more information, we give them the authoritative high-quality sources to go and dig further into, and that’s where the publisher traffic comes from.”
Google did announce this. From a Nov. 18 blog post by Google’s Head of Search Liz Reid (Google Search with Gemini 3: Our most intelligent search yet):
- “And in the coming weeks, we’re also enhancing our automatic model selection in Search with Gemini 3. This means Search will intelligently route your most challenging questions in AI Mode and AI Overviews to this frontier model.”
But that doesn’t mean Google will redirect users from Search to AI mode. It means the system will use Gemini 3 to handle those complex queries.
Google has hinted at this before, suggesting AI Mode may become the default Google Search. Google later backtracked and said that wasn’t happening. Robby Stein of Google told us then:
- “Wouldn’t read too much into this. we’re focusing on making it easy to access AI Mode for those who want it.”
AI Mode & AI Overview Search Console data. Simon Schnieders, founder of Blue Array, who was moderating the panel, asked Heard whether we’d get AI data split out in Search Console in the future.
Right now, Google lumps AI Overviews and AI Mode data directly into Search Console’s overall web search data. Making it impossible to see how well a site performs within AI Mode, specifically, or in the AI…
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