In June, Fractl and Search Engine Land surveyed 2,000 consumers and uncovered a startling statistic: 82% find AI-powered search more helpful than traditional search.
While the SEO industry panicked, thought leaders and snakeoil salesmen took to LinkedIn to lay claim to this new frontier of AI-driven brand visibility:
“It’s called GEO!”
“No, it’s AEO!”
“Oh, we use AISO! Wait, I meant LLMO now!”
…Or, maybe, it’s just effective SEO?
Industry banter aside, we’ve entered a world where old-school search and AI-driven discovery coexist – and the terminology isn’t trivial.
It’s the roadmap for how brands show up across fast-growing search platforms like ChatGPT, which is forecast to hit 1 billion users by year’s end.
To bring clarity to that shifting vocabulary, Fractl partnered with Search Engine Land to map the language of this AI-search era.
Over the past few weeks, we surveyed marketers, scraped thousands of social conversations, and analyzed job boards to understand which terms are actually gaining traction.
The goal was simple: cut through the noise and uncover the labels shaping hiring, strategy, and brand visibility in the age of AI.
TL;DR: Marketers aren’t replacing SEO. They’re stacking new labels on it.
- GEO explains the shift.
- AEO and AISO describe the execution.
- SEO remains the connective tissue that makes it legible across the business.
And that pattern shows up everywhere, from what people Google to what hiring managers post on Indeed.
Let’s drill into the findings.
While large datasets are essential in studies like this, it’s equally important to fine-tune the analysis by consulting practitioners who actively follow industry news and are directly involved in the work.
To do that, we surveyed Third Door Media subscribers on two simple questions:
- Which AI-related SEO terms do you recognize?
- Which one do you personally use to describe optimizing brand visibility across generative AI platforms?
Right away, it became clear that some terms were far more widely recognized than others:
- 84% recognize generative engine optimization (GEO).
- 61% recognize answer engine optimization (AEO).
- 60% recognize artificial intelligence search engine optimization (AISEO).
Everything else slid straight into niche-term purgatory, with fewer than half of respondents recognizing them. That includes:
- Artificial intelligence optimization (AIO).
- Large language model optimization (LLMO).
- Search experience optimization (SXO).
- Large language model answer optimization (LLMAO).
- Artificial intelligence search optimization (AISO).
Now, usage tells the real story.
When respondents were forced to pick the one term they used to describe optimizing brand visibility across generative AI platforms, we found:
- 42% choose GEO.
- 16% choose AISEO.
- 14% choose SEO or AEO.
This contrast reveals a…
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